A ranking is how Booking.com display available accommodation in search results. Booking.com sort the results based on what’s most relevant to each guest’s particular preferences. Those preferences include past search behaviour, specific market dynamics and a property’s overall performance.
The ranking makes it easier for travellers to find the right property for them, and helps hosts attract the right kind of guests.
Booking.com continuously adjust their approach and ranking algorithm based on feedback from travellers and their past search patterns. Booking.com also use machine learning and measure their partners’ performance to make the ranking system more sophisticated, dynamic and personalised.
The ranking system increases hosts chances of attracting guests who genuinely want to book with hosts. However, ranking is relative, as Booking.com can only display a limited number of properties per page. If one property moves up, another must go down.
Further Reading
All about ranking, search results and visibility {Booking.com}
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